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OUR STORY
2018: The Beginning
From an idea to product creation
It all starts with a simple observation: the need for transparency. Marion, driven by the desire to consume products that are healthy for her body and the planet, began formulating her own deodorant in her kitchen.
"I've always loved creating and experimenting. A few materials, a few ingredients, and it was done! After two months of testing, the feedback from my loved ones was unanimous: it was effective, and demand was already growing." — Marion, co-founder.
2019: The big leap into adventure
Taking flight with Ulule
On June 5, 2019, on World Environment Day, Endro turns an idea into reality. We launch a crowdfunding campaign on Ulule.
The success: 1,459 deodorants pre-ordered (7 times our initial goal!).
This success allows us to rent our very first laboratory in Lannion and invest in the first raw materials to manufacture everything in-house, by surrounding ourselves with experts.
Once the pre-orders are sent, we tour markets in the summer and launch our first website in September. Our deodorants also start to be referenced in some organic stores and bulk grocery stores.
2024: The Path to Our True Identity
Evolve to better find yourself
After an initial graphic evolution in 2020 for greater clarity and visibility, as well as a massive rollout in organic and bulk food stores, a new chapter opens in 2024: Endro is entering pharmacies.
To meet the demands of pharmacists and their customers, we are adopting a transitional graphic charter. While certainly more understated and reassuring, it is also more colorful, marking the beginning of our alliance between committed naturalness and pharmaceutical rigor.
To be honest, we spent quite some time searching for our identity during this period, testing the right balance between our roots and our new ambitions.
2026: The New Era
Complete brand identity redesign
Almost seven years after its beginnings, Endro asserts its maturity. This complete redesign marks our transition to expert status. A statutory identity, optimized formulas, and sleek design: we now combine the proven efficacy of natural active ingredients with the gentleness of our origins.
Endro now offers a range of over 40 hygiene, face, body, and hair care products.
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Naturally,
Endro.